Opportunity Creation

Opportunity Creation

Purpose of Stage

Activities in this stage will enable you to identify and develop product opportunities.



Identify promising areas for new product development.
Trend Analysis
Observational Research
Disruptive Technology?
Lead Users?
Task Analysis?
Technology Push
Blue Ocean Strategy
“Two Cool” Method for 3-E web site
Article by Cooper look in EGR 301 Ideation
Creating an opportunity with by intensive work with your customer. (BoP Protool 2.0)
10 types of Innovation
Searching Internet message boards for how people are changing products
Technology Road mapping
E-mail Game
Technology Push vs. Customer Pull
Screening Opportunities


Opportunity Identification Gate – Has the project team completed the current stage? Should the project team move on to the next stage?

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